Toys R Us May Go Out Of Business

There’s a number of reports indicating that Toys R Us may soon be going out of business, and closing all of its U.S. stores.

toys

Nobody wants this crap.

Some claim that the poorly selling Star Wars toys helped bring Toys R Us to bankruptcy.  Fortune reports:

Some chalked that up to the struggles at Toys “R” Us, which entered bankruptcy in September. But others point to an over reliance on movie tie-ins and a lack of novelty: Star Wars toys didn’t sell as well as expected, perhaps because kids see them as a tired formula.

Perhaps.  Or perhaps most boys don’t want to play with girl action figures.  That’s a lesson that should have been learned back in the 1980s.  World Class Bullshitters has been at the forefront of reporting on the poor sales of Star Wars toys at a variety of retail outlets, and they make the same observation here:

CNBC reports:

Another blow to the company’s earnings could come from weaker-than-expected sales of Hasbro’s entertainment and partner brands.

While Weiser foresees sales of “Transformers” toys being greater than the $500 million forecast, she said that sales of “Star Wars: The Last Jedi” toys could be disappointing, despite being higher than last year’s sales of “Rogue One” toys.

“Our Partner Brands estimate of 8 percent could be too high as ‘Stars Wars’ could have been below expectations,” she wrote.

Despite this, Toys R Us has previously denied that it would liquidate entirely.  USA Today reported:

Toys R Us is conducting going-out-of-business sales at about 170 stores around the country, roughly 20% of its U.S. stores. The company has said it plans to emerge from bankruptcy before the 2018 holiday as a leaner and more innovative retailer.

Let’s hope Toys R Us can survive somehow.  If it does close all its doors, it will only give apologists an excuse to blame cratering toy and merchandise sales for Episode IX on.

4 thoughts on “Toys R Us May Go Out Of Business

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