Rian Johnson says “Myths Are Not Made To Sell Action Figures,” As Toys R Us Goes Out Of Business

Grant Davis from Heroic Hollywood reports on a quote from Ryan Johnson:

“If you look at any classic hero’s myth that is actually worth its salt, at the beginning of the hero’s journey, like with King Arthur, he pulls the sword from the stone and he’s ascendant — he has setbacks but he unites all the kingdoms. But then if you keep reading, when it deals with the hero’s life as they get into middle-age and beyond, it always starts to get into darker places. And there’s a reason for that: It’s because myths are not made to sell action figures; myths are made to reflect the most difficult transitions we go through in life.”

Apparently.

It was reported recently that there was a possibility of Toys R Us going out of business for good.  That possibility became a reality.

The New York Times Reports:

Toys “R” Us, the iconic retail chain that has sold toys and games to millions of children for generations, is closing shop in the United States.

After filing for bankruptcy protection in September and suffering through a brutal holiday shopping season, the company decided on Wednesday to close or sell all of its remaining stores, after executives met with creditors throughout the day, according to three people briefed on the discussions.

USA Today lists 5 reasons that the store failed to survive bankruptcy.  One of the reasons listed:

2. Terrible timing.

That Toys R Us filed for bankruptcy in September instead of shortly after the holiday shopping season turned out to be disastrous. It was extremely bad luck.

They also listed this reason:

4. Vendors got skittish.

In retail, nervousness is contagious.

Although details were unclear, Toys R Us said it faced unexpected “delays and disruptions” in product supplies during its bankruptcy.

Could it be that the holiday season was disastrous because no one was buying the Star Wars toys that Toys R Us had to fill their stores with?

I’m not sure what the delays and disruptions might refer to.  Perhaps the delayed yet highly desired Holdo Action Figure?

Hayley Peterson from Business Insider reports:

Toys R Us liquidation sales will start as soon as Thursday in some locations, according to employees.

So go stock up on those Rose Tico action figures!

18 thoughts on “Rian Johnson says “Myths Are Not Made To Sell Action Figures,” As Toys R Us Goes Out Of Business

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