In the new footage from the Solo movie that was recently released, a particular comment from Emilia Clarke stood out to me:
“He does these stupid things, that should never work, and they do. And he does it with bravado.” ~Emelia Clarke
To understand the point I’m attempting to make here, I think it’s important first to watch the following video to get some proper context:
This is a trend in pop culture that has been going on for some time. The white male is doing something stupid, while the wife or girlfriend folds her arms, shakes her head, rolls her eyes, and acts mortified. It’s become a cliche.
Mark Duffy from Digiday writes:
The objectification of women in advertising has been drastically reduced in the last 10 years, replaced by a wave of empowering “Femvertising.” And more and more brands are featuring gay and interracial couples in their ads. It’s a beautiful thing.
In advertising, humor sells. Brands like to know that, at the very least, they’re making consumers laugh. Agencies like to make clients laugh because if they’re laughing, there’s a better chance that they’ll be buying.
Will Emilia Clarke’s character be the woman folding her arms, shaking her head, and rolling her eyes at Han?