With the routine and now undeniable reports that Star Wars toy and merchandise sales were slumping, and with World Class Bullshitters really being at the forefront with videos showing the toys just sitting on shelves for weeks and months and even years on end, it was undeniable that merchandising in the Star Wars franchise just wasn’t what it used to be.
Therefore, the Collective needed to concoct a new reality defying narrative. Kids don’t play with toys anymore, they now say.
Well hold on to your stormtrooper helmets.
pymnts.com is reporting that US Toy Industry Sales Grow To $7.9B After Toys R Us Closure.
In the first half of 2018, sales in the U.S. toy industry rose by 7 percent to $7.9 billion. The increase occurred during the liquidation of Toys R Us, market research group NPD said in a press release.
Toys set at between $5 and $19.99 led the market growth, and, when it came to categories, youth electronics increased by 43 percent and dolls rose by 17 percent. In addition, box office action figures and accessories grew sales by 16 percent.
If toy sales grow when kids don’t play with toys anymore, is that anything like a falling tree not making a sound if no one is around?