Perhaps you’ve read the usual suspects associated with Lucasfilm take swipes at successful YouTube channels, particularly those channels that are critical of Lucasfilm. If not, here’s a tiny sampling for you:
Good lord: “These days, the Times found, you can buy 5,000 YouTube views — 30 seconds of a video counts as a view — for as low as $15; oftentimes, customers are led to believe that the views they purchase come from real people.”
— Pablo Hidalgo (@pablohidalgo) December 26, 2018
No, I didn’t click on the videos. No, I’m not going to.
No, I don’t think any of that shit is likely to happen.
May I never have enough free time to make that many youtube videos about anything in that short a time.
— Geek Girl Diva (@geekgirldiva) November 26, 2018
People lying on YouTube and radicalizing people is a SIGNIFICANT problem I see every day. We need to deplatform these malicious actors. https://t.co/bTKllCyUZK
— Bryan Young (@swankmotron) December 11, 2018
I hope I die before I have to peddle faux outrage on YouTube dot com.
— Jason Ward (@MakingStarWars) August 31, 2018
— Star Wars Explained (@StarWarsExplain) July 9, 2018
Somewhere there’s a group of elementary school friends who just watched the #StarWarsResistance trailer on their phones in the school cafeteria and their eyes are wide and they’re super pumped…
…and somewhere else there’s a grown man about to kick and scream on YouTube.
— HelloGreedo (@HelloGreedo) August 17, 2018
Why do these personalities devolve into hyperbolic hysterics when the topic of YouTube comes up? And why would no shill Star Wars channel mention Star Wars Theory’s Darth Vader fan film?
An interesting thread at Reddit may provide an answer. It’s posted by a user named u/an0nymous_bosch and I repost it here for your consideration:
It’s a tough time to be a YouTube channel focused on Star Wars these days, but that wasn’t always the case. In the interim of The Force Awakens and The Last Jedi, Star Wars channels were thriving. Theory videos and speculation were a fun form of content for many fans. But then TLJ happened – a movie that told us our fan theories were stupid and that we were stupid for even caring. A funny thing happened after that, and thanks to analytics, we can track it in real time.
Perhaps the most telling example is Star Wars Theory. What is there to theorize about anymore? December 2017 into January 2018 should have been a busy time for this channel. The Last Jedi had just come out. Surely there were things to expand on and analyze, right? Apparently not, because the views and subs dropped off a cliff and never recovered.
Hello Greedo blew up right after TFA. It tapered off a bit, but he was still pretty popular leading up to TLJ. Since the movie came out, Greedo has been one of the biggest defenders of it. His monthly subs are now so low that 0 is the baseline of the graph. I checked out his channel while researching this post and he posted a TLJ defense video only 3 days ago. Most of his uploads don’t even eclipse 20k views anymore.
For giggles I included the main Star Wars channel. Obviously there are huge spikes when trailers are released, but there’s a definite downward trend. You can barely even pick out when the Solo trailers dropped.
This list isn’t comprehensive, but I hope it illustrates the point I’m trying to make. TLJ spat in the face of anyone who crafted theories or speculation about Star Wars. It told fans to “Let the past die,” and it looks like they took that to heart. The only SW themed channels that are growing appear to be ones that are critical of the franchise. Channels such as MauLer, Thor Skywalker, and WorldClassBullshitters are on the upswing. It’s not a good look for the franchise.
MauLer’s channel has grown exponentially since he uploaded his “Unbridled Rage” response to TLJ. He has just released part 1 of a critique of The Force Awakens. He is perhaps the most thorough reviewer of them all.
As the name implies, this channel covers more than just Star Wars, but it does focus on the problems with the Sequel Trilogy a lot. The growth this channel has undergone in the past year probably has a lot of factors, but I believe his candid tone about the ST is at least part of it.
So it would seem that Lucasfilm reps suddenly developed their issues with YouTube once the channels were no longer universally praising of everything that Lucasfilm does. Additionally, those YouTube Channels who were universally praising of everything that Lucasfilm does, now appear to be jealous of the success that critical YouTube channels now enjoy. But I’m open to considering other interpretations.