Woke Action Figures Go Broke

Sales of both Star Wars and Marvel toy lines slumped 20 percent in the 4th quarter of 2018.

Hasbro’s profit took harder-than-expected hit from Toys R Us store closures

Sales in the toy industry fell 2 percent last year as toy manufacturers endured their first Christmas without Toys R Us in more than 60 years. In the U.S., customers spent $21.6 billion on toys in 2018, less than the $22 billion shelled out for action figures, dolls and games in 2017, according to market researcher NPD Group.

Hasbro’s portfolio took a big hit in the quarter. Sales of franchise brands like Nerf, Monopoly, and My Little Pony, fell 8 percent and partner brands, which include “Star Wars,” “Frozen” and “Marvel” merchandise, slumped 20 percent in the fourth quarter.

That story comes to us from CNBC so SJWs are required to accept it.

But, many will still be tempted to use Pablo Hidalgo\’s wholly discredited “wooden toy” excuse.

If they do, we’ll then have to remind them that toy sales have grown overall, except for Star Wars.  We’ll also have to remind them, that Action Figure sales have increased by 10%, except for Star Wars.

If only there could have been a way to predict this inevitability.


Kids are more interested in video games than they are in physical toys according to some prophets.


2 thoughts on “Woke Action Figures Go Broke

  1. As the political centroid continued to move left over the years, so did George Lucas’ opinion and interpretation of his own work change. The guy who put one black guy in the background of the entire movie and was clearly calling out a WW2 reference also made the one “strong woman” character comedically “bitchy”. By the last movie of the OT, however, he was putting in Vietnam references and denouncing technology, claiming the movie was about overcoming it.

    Liked by 1 person

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