The Return Of Toys R Us

Remember this comedy gold?

It came around the time of news that action figure sales increased by 10% – except for Star Wars, and after news came out that toy sales in general grew – except for Star Wars.  News then came out that Hasbro’s stock fell, while Mattel’s stock rose.  Toys R’ Us then seemingly closed for good.

As a result, SJW consensus formulated the “kids don’t play with toys anymore” excuse, hence Pablo’s tweet.

But now a curious turn of events is about to take place; the return of Toys R’ Us.  Bloomberg reports:

Toys ‘R’ Us, Back From the Dead, Will Open U.S. Stores in 2019

Richard Barry, a former Toys “R” Us executive who is now CEO of new entity Tru Kids Inc., has been pitching his vision to reincarnate the chain to toymakers, including at an industry conference this week, said the people, who asked not to be identified because the plans aren’t public.

The stores are slated to be about 10,000-square feet, roughly a third of the size of the brand’s big-box outlets that closed last year, the people said. The locations will also have more experiences, like play areas. The startup costs could be minimized with a consignment inventory model in which toymakers ship goods but don’t get paid until consumers buy them, some of the people said.

A spokeswoman for Tru Kids said the company wasn’t ready to publicly share details on its U.S. strategy.

That will certainly be a hard pitch, in an era when kids no longer play with toys.


No one asked Geoffrey for a Holdo action figure.

But one wonders if this new incarnation of Toys R’ Us will bother to carry Star Wars toys at all, or if they’ve learned the same basic lessons that Mattel learned back in the 1980s with its Masters of the Universe toyline.

If they do decide to carry the unprofitable Star Wars toy line, will they have a large multiple isle selection?  Or will it barely cover an end cap?

One only needs to watch World Class Bullshitter’s toy videos to know what the wisest decision would be.

Thanks to Angus Reviews for the tip.

7 thoughts on “The Return Of Toys R Us

  1. Wow explain to me then why my 2 boys have had me buy over 250 dollars in transformer and Mario brothers action figures this last year.


  2. Let’s hope that this time around, Toys R Us learned their lesson about supporting abortion (it’s always a very bad idea to support something that’s going to kill future customers and decrease their numbers).

    Liked by 2 people

      • If they didn’t learn from their mistakes, why the heck would they resume business? It’s practically, as much as I truly hate the term but… common sense that if there are no children, there are no customers for their toys. I know if it were me, I wouldn’t dare promote abortion regardless of my views precisely because I’d be pragmatic enough to realize being pro-choice would destroy any potential sales from customers.


  3. If they actually go with a consignment business model, then carrying Star Wars toys (or any toys, for that matter) wouldn’t pose them much risk. It’s up to the consigners to decide if they think the toys they ship will sell, and Toys ‘R’ Us would only be giving up the shelf space. So still some risk to them but not as much. It would be hilarious if they refuse to accept Star Wars toys for consignment, indicating they don’t think it’s even worth the cost of the shelf space. Here’s an interesting thought: will they accept vintage toys for consignment? I hope they do, that would get me into the stores. It would also be fun watching the new Star Wars toys hang around for years while the vintage stuff outsells it by a mile.


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