After predicting great success for Galaxy’s Edge, Disney Shareholder Rick Munarriz is back to convince people that Galaxy’s Edge is not a failure under the conflicting headline, Disney World Needs Galaxy’s Edge to Succeed at Yahoo Finance.
All eyes are on Florida after Disneyland’s similar 14-acre expansion failed to generate an initial pop in turnstile clicks. Disney stock took a hit after the company announced a surprising decline in domestic theme park attendance. Things will be different this time, and let’s be frank: This is only the first phase of Disney’s Star Wars-fueled expansion on both coasts.
The chatter earlier this month that Star Wars: Galaxy’s Edge is a failure is wrong on nearly every count. Until the final week of Disney’s fiscal third quarter, Disneyland limited availability to the new land to folks who made reservations — a process that filled up in less than two hours weeks before the official debut — at one of its three on-site hotels.
Preparing for this ambitious opening, Disney moved to raise prices sharply higher and block summertime visits for many of its Disneyland passholders. Disney World prices have also moved higher, but the late summer debut comes after the peak travel season, so passholder blackout periods no long apply. Disney World also isn’t going to require reservations for the sci-fi update, freeing anyone at the park the ability to check it out until it hits capacity.
Disney World is also going all out to make life easier for guests at its two dozen-plus on-site resorts. Overnight guests at Disney World hotels will have three hours of early morning access to Star Wars: Galaxy’s Edge during the first two months after the debut weekend. Slipping attendance for Disney’s domestic parks in its latest quarter was a surprise, but it would be a shocker if we saw it again for the current and following quarter.
Star Wars: Galaxy’s Edge isn’t a failure.
I’ll be looking forward to Rick’s post-opening article entitled, Galaxy’s Edge Failure Is A Good Thing.