Fans will get whiplash from all of the heavy spin in the coming months.
Walt Disney Co. is getting a do-over on its Star Wars theme-park attraction.
A second Star Wars-themed land is set to open Thursday at Disney’s Hollywood Studios park in Orlando, Florida. This time, the Galaxy’s Edge opening lacks many of the restrictions that hurt attendance when the first one opened in California in May.
Good. Then there should be fewer excuses when it fails too.
Two weeks ago, Disney announced discounted ticket prices for guests who wait until noon to enter. The company often offers promotions throughout the year.
Orlando-area hotels are offering discounts timed to the Galaxy’s Edge opening. The Four Seasons, for example, is giving a $500 Disney gift card to guests staying more than two days in a suite. Orlando is a much larger market than Anaheim, with Disney alone operating four theme parks and 18 hotels.
But wait just a minute here. Why would they want to pay tourists to come to Galaxy’s Edge, if a 10-hour waiting line isn’t the sign of success?
’10-hour lines are not a sign of success:′ How Galaxy’s Edge is preserving the Disney guest experience
Disney’s customer satisfaction scores have indicated that Galaxy’s Edge is the most popular area in the Disneyland park.
“One of the wins that we had with the opening of the original Galaxy’s Edge is that we didn’t have the waits,” Bob Chapek, chairman of parks, experiences and products, said. “The deep secret is that we don’t intend to have lines … If you build in enough capacity, the rides don’t go down and it operates at 99% efficiency, you shouldn’t have 10-hour lines.”
“So, 10-hour lines are not a sign of success,” he said. “It should be seen as a sign of, frankly, failure.”
We’re quickly approaching the “more selective” excuse.
10-hour lines not being a sign of success must explain why Hollywood Reporter breathlessly tweeted this out:
Remember when the media was boasting about the opening attendance at the other park?
Maybe this is why Disney decided to resurrect the past after they killed it.
Too bad Andrew Dobson doesn’t remember the killed past.
Thanks to Drunk 3PO for the tip, who comments on this mess.
John Talks comments: