Back in 2018, Twitter user Mr. Roboto posted the following:
To which Daniel Jose Older replied:
This could have been some sort of mic drop. Except for the following from Tim Grahl at The Observer:
THE NEW YORK TIMES BESTSELLER LIST
A riddle wrapped in a mystery inside an enigma, as the saying goes.
NYT keeps a tight lid on its process for selecting bestsellers. It is known that NYT samples its own list of certain booksellers across the country—though which ones make the cut are a tightly guarded secret—then look at the data with wise NYT brains, and decide whom they think should be on the list.
It’s said that this is done to keep people from gaming the system, which is partially true. But it’s also done so that The New York Times can have a say about which books get the extra credibility of being named a bestseller.
I’m certainly not the only one who sees potential problems with this system.
Remember: NYT and WSJ list = more money.
So a small group of people look at highly selective data to decide whom they deem important enough to be called a “New York Times bestseller.” At this point, we’ve come pretty far from “the books that sell the most copies.” We’ve laid some groundwork, so now I can share the really weird stuff.
So the NY Times bestseller list probably isn’t about books that sell the best, but rather, it’s about rewarding and promoting politically compliant authors.
Daniel touted another bestseller list recently, with the first book from the inevitably crappy High Republic publishing effort:
Apparently, the Amazon bestseller list holds great meaning for Daniel, though in reality, it has little to no meaning at all. From Brent Underwood at The Observer:
Behind the Scam: What Does It Take to Be a ‘Best-Selling Author’? $3 and 5 Minutes.
Last week, I put up a fake book on Amazon. I took a photo of my foot, uploaded to Amazon, and in a matter of hours, had achieved “No. 1 Best Seller” status, complete with the orange banner and everything.
How many copies did I need to sell be able to call up my mother and celebrate my newfound authorial achievements? Three. Yes, a total of three copies to become a best-selling author. And I bought two of those copies myself!
The reason people aspire to call themselves “bestselling author” is because it dramatically increases your credibility and “personal brand.” It can establish you as a thought leader. You’re able to show that you not only wrote a book, but that the market has judged it to be better than other books out there. It’s a status symbol, one of that cashes in on the prestige of one of man’s oldest past-times. At last, I had acquired this coveted title for myself.
I’m a partner at a marketing company called Brass Check. Over the years, we’ve helped launch 30 legitimate New York Times best sellers (including several at the sought-after No. 1 spot). My company has helped sell over 5 million books and advised or managed book launches with every major publishing house, including Amazon.
The title of my fake book was “Putting My Foot Down” for a reason: I’ve become utterly exhausted with phony “authors” and the scam artists and charlatans who conspire with these folks–the cottage industry that has built up around them, selling courses, instructions and hacks. A quick Google search returns dozens of “bestselling books,” courses, packages, schools, secrets, summits, and webinars teaching you how to become a “bestselling author”. Hell, this guy even promises to show you how to be a bestselling author “Even if You Have No Book Ideas, Writing Skills, or Any Clue Where To Start” in a “5 Phase Formula.”
Heart Centered Media will give you “Guaranteed Bestseller Status” for just “3 payments of $1,333,” although they let you know “Book Sales are NOT Guaranteed.” Denise Cassino promises that with her services, “You’ll forever after be a ‘Bestselling Author!’ a tag that will open doors otherwise closed to you”…for just $3250. Jesse Krieger over at “Bestseller Campaign Blueprint” encourages you to “Imagine looking on Amazon and seeing…Your Book on the Best-Seller Lists Next to Your Author Heroes” and lets you know he can deliver that dream for just $997. Peggy McColl has “Launched Perhaps MORE Bestsellers Than ANY Other” and will teach you how for only $2,497.
Because of the high bar, the term “bestselling author” was a term with some meaning. It was seen as something that was earned through a lot of hard work. But today, that designation has changed—for the worse. It’s like when you see a food described as “natural.” The FDA doesn’t actually regulate that term, so it’s basically meaningless.
So like the Nobel Peace Prize, or the Oscars, or the Grammys, or the Saturn Awards, or Rotten Tomatoes scores, bestseller lists aren’t about the merit or popularity of any work of art. Rather, what they are about instead, is an SJW circlejerk in which political activists stroke each other over the degree with which they push their moronic political propaganda onto a disinterested public through their “art.” Though entry into this cloistered club can be purchased for a nominal fee. It’s certainly not based on the merit of the projects, because remember, SJWs despise the notion of meritocracy.